The Future of the Storytelling Biz
I’ve just returned from Europe where I gave a keynote at EIFF as part of the Digital Frontier Program. There was much talk of transmedia storytelling in Europe.
I found this today:
Now that the franchise has replaced the blockbuster as Hollywood’s holy grail, a new tool has emerged to help those who want to extend film and TV properties across multiple platforms.
The tool — transmedia storytelling — is capable of performing such feats as the recent revival of the Batman franchise, which helped propel “The Dark Knight” to the second-highest box office numbers in history, after “Titanic.” READ MORE

























zak forsman 11:01 am on June 5, 2009 Permalink
oh wow, this song was one of about a dozen i wrote Heart of Now to. and it frequently played between set-ups on set too, along with a little boards of canada and some death from above 1979.