Learning from the audience

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Scott Kirsner recently wrote an interesting op-ed piece in the LA Times entitled ‘Digital technology and dollar signs’ The piece goes into some interesting uses of digital tech and how creatives are considering the consumption of their audiences / fans to inform new biz models. These are exciting times where experimentation is needed and welcome.

The piece mentions my experiments with film, mobile and gaming. Here’s a section from the article.

Many in Hollywood still deride the wacky, user-generated videos that occasionally turn into viral hits on YouTube, the top website for video viewing. And it’s true that one of the most-watched videos ever uploaded to the site is titled “Charlie bit my finger — again!”

But a number of young creators — many of them working outside of Hollywood’s orbit — have been feverishly experimenting with new ways to tell stories and generate revenue. An office worker in Connecticut created the catty entertainment commentary show “What the Buck” on YouTube, and suddenly found he was making more from the site’s “partner program,” which offers creators a cut of ad revenue, than he was at his desk job, which he promptly quit. Lance Weiler accents his suspense films with cellphone and Web-based “alternate reality games” that enable players to explore the story and interact with characters after they’ve left the theater. Robert Greenwald, a Culver City-based documentarian, has raised hundreds of thousands of dollars online to support his left-leaning films and Internet videos on such topics as the mortgage crisis and the war in Afghanistan. READ MORE

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