BOOK: Futuretainment

- - i heart

futurebook

From the book’s site
Futuretainment is about the world transformed by consumer connectedness. Futuretainment is about the world transformed by consumer connectedness. It is an indispensable handbook for anyone wanting to understand the future of media and marketing, and explains what it will take for companies and brands to thrive in this challenging new environment. With a unique focus on the dynamic markets of Japan, China and Korea – Futuretainment tells the story of disruptive consumer innovation at the cutting edge of social media.

(hat tip Christy Dena)

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