Future of Text

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With the excitement building around Apple’s announcement of a tablet device rumored to be called the iSlate – I hope in 2010 we’ll see digital magazines and books step into the transmedia fold. The integration between apps, APIs, and a strong movement towards standardizing “activity streams” across social services present fertile ground for transmedia storytelling. Character extensions, augmented reality, supporting materials, back stories, experience hyperlinking that ties into online / offline events not to mention real-time interactions between readers all are fuel for rich transmedia experiences. A re-design of what a book and / or magazine experience can be, have the potential to shake some of the issues that the publishing industry has been struggling with lately. Could Apple’s announcement and new tablet usher in a next gen of a print experience? Hardware has the potential to change consumption behavior. It also has the opportunity to establish new revenue streams something that the publishing industry desperately needs. But the content needs to be something that readers will seek out and most importantly something that creates a quality experience while containing a strong value proposition. Only time will tell if readers are ready and if the publishing industry is up for the challenge of innovating a print experience that defies convention.

The following vid shows some nice design concepts around a tablet and the rethinking of a magazine. What I’d like to see is a rethink on the content, interactions and transmedia extensions – it seems like this could be the prefect time to rethink the digital print experience. To me the real excitement is how a tablet can become a storyworld gateway and in many cases it won’t be what the editor places on screen – it will be the connections between.

Mag+ from Bonnier on Vimeo.

(hat tip 4 the vid Film Futurist )

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