FCKD Mag the art of shopdropping

- - i heart

Ryan Watkins-Hughes, founder of the FCKD Mag project, is a deconstructionist through and through. In this latest project, Ryan is making a social commentary on advertisements by purchasing the flashiest, advert filled magazines and altering the covers as well as the ads inside of the magazine. By adding his artwork to the already printed magazine Ryan is replacing the “junk food for the brain” with his own work. Once he hacks the magazines he then “shopdrops” them back on the shelf, to be picked up by an unsuspecting consumer.

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