The Tingler (1955) William Castle

I received a mention in a New York Times article entitled Talking About a Revolution (for a Digital Age) The article also references William Castle and the experiences he created around his work. Castle was an inspiration for some of the Cinema ARG experiences I did around my last film Head Trauma. DIY and the concept of transmedia were popular topics at Sundance this year and both have been popping up more and more in the press. Here’s a trailer from 1955 where Castle – always the showman – is plugging the experience around his newest film The Tingler.

This Decade is About the Filter

More than a decade ago it was “search” that was driving innovation and large investments in both infrastructure and talent. When Google first started indexing unique URLs in 1998 there were already 26 million. Two years later the amount of indexed pages had crossed the billion mark. Flash forward to this winter and the amount of unique URLs exceeds 1 trillion.

We are swimming in a sea of data. On average Americans wade through 34 gigs of information a day according to a recent report by researchers at the University of California, San Diego. The ability to “filter” this information will drive future innovation. How people are posting, commenting and clicking will greatly impact the ways films are created, curated and shared over the next decade.

The desire to tap into social data is evident in recent deals that have Google, Microsoft and Yahoo lining up to access Twitter’s feed in an effort to improve their own traditional search results. The fact that three leaders in search are interested in something as small as 140 characters of information points to the value of social streams. From breaking news instantly, in many cases before traditional outlets, the power of word of mouth threatens to devalue massive ad spends by the studios; the ability of people to connect and communicate in real time through handheld devices is challenging many established industries while at the same time enabling a new form of social curation.