I’m Here (2010) Spike Jonze

I’d missed out on seeing the short at Sundance but signed up to receive a ticket once it became available online. I received the following email tonight.

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When I went to the site it mentioned that 3,785 tickets we’re available. Found myself wondering if limited viewing was due to tech limitations of the server or if it was a play on creating a demand based on scarcity. Either way it is an interesting way to release a short. It gave the feeling of something special in a connected world that’s become all about the “right now.” But at its core it was the story that carried the experience. Hats off to Jonez for making a heartfelt piece of branded content that took me some place and didn’t bother to shove a brand or a sale down my throat. I really hope that this type of branded content becomes the norm – subtle with art, craft and engaging storytelling.

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iamamiwhoami

Came across some of the “iamamiwhoami” vids at the end of last year and meant to follow up but have been too busy. The names of the vids look like coordinates and sure enough the folks at unfiction are on the case.

The marriage of ARGs and music is such a natural fit. NiN did an effective take on it with Year Zero a few years back. In fact many have thought these viral vids are the work of NiN and earlier tonight Trent Reznor tweeted

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Transmedia Design and Conceptualization – The Making of Purefold

MIT’s Futures of Entertainment conference is held each fall. I had the privilege of speaking at the event in 2008. It’s an amazing mix of people from various sides of the industry. This past year the conference had a number of excellent transmedia focused panels. In the following panel the team behind Purefold give an inside look at the project.

From MITs site
Drawing together members of Ag8, creative collaborators, and representatives from a major brand sponsor, this panel will examine the project from a variety of perspectives. Exploring the motivations for building a transmedia project around Blade Runner, the panel looks at the potential transmedia might offer for revitalizing older properties. It explores the roles different stakeholders play in the conception and design of a project, as well as the challenges of meeting varying desires and ambitions. The panel considers whether some genres are better suited for transmedia properties than others, and looks at how to extend existing properties with substantial fan bases, considering questions of co-creation and fan/audience production.

Moderator: Geoffrey Long – Gambit-MIT
Panelists include: David Bausola – Co-founder of Ag8; Tom Himpe – Co-founder of Ag8; Mauricio Mota – Chief Storytelling Officer, co-founder The Alchemists; C3 Consulting Practitioner; Leo Sa – Petrobras

thesixtyone

I’ve been tracking thesixtyone for a bit. The first version of the site matched social gaming with music discovery. The newest incarnation has taken a slightly different approach one which is more discovery focused with a mix of simple challenges called quests that encourage you to listen to music and gain reputation points.

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The part I love about the new design is the simplicity and richness of the interface.

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