The Future of the Storytelling Biz

I’ve just returned from Europe where I gave a keynote at EIFF as part of the Digital Frontier Program. There was much talk of transmedia storytelling in Europe.

I found this today:

Now that the franchise has replaced the blockbuster as Hollywood’s holy grail, a new tool has emerged to help those who want to extend film and TV properties across multiple platforms.

The tool — transmedia storytelling — is capable of performing such feats as the recent revival of the Batman franchise, which helped propel “The Dark Knight” to the second-highest box office numbers in history, after “Titanic.” READ MORE

Creative Meetup in Philly

If you’re in Philly or know someone who is – we’re throwing a pre DIY DAYS event on July 8th at Johnny Brendas.

Creative Meetup / Networking Event
Wednesday, July 8 :: 7-11pm @ Johnny Brenda’s
Presented by the WorkBook Project and PIFVA
$5 at the door or FREE for PIFVA members

Special performances by


* Speed power points presentations about

* PLUS a number of targeted NETWORKING SESSIONS to help you meet others who are making creative work in PHILLY. For more info CLICK HERE

Zombies and Skittles

AR (augmented reality) holds some interesting possibilities for storytelling. We’ve been experimenting with bringing AR into a real world urban play experience that touches into a theatrical screening environment.

This vid gives an overview of a zombie game that allows players to use skittles as bombs.

hat tip Culture Hacker

Learning from the audience

Scott Kirsner recently wrote an interesting op-ed piece in the LA Times entitled ‘Digital technology and dollar signs’ The piece goes into some interesting uses of digital tech and how creatives are considering the consumption of their audiences / fans to inform new biz models. These are exciting times where experimentation is needed and welcome.

The piece mentions my experiments with film, mobile and gaming. Here’s a section from the article.

Many in Hollywood still deride the wacky, user-generated videos that occasionally turn into viral hits on YouTube, the top website for video viewing. And it’s true that one of the most-watched videos ever uploaded to the site is titled “Charlie bit my finger — again!”

But a number of young creators — many of them working outside of Hollywood’s orbit — have been feverishly experimenting with new ways to tell stories and generate revenue. An office worker in Connecticut created the catty entertainment commentary show “What the Buck” on YouTube, and suddenly found he was making more from the site’s “partner program,” which offers creators a cut of ad revenue, than he was at his desk job, which he promptly quit. Lance Weiler accents his suspense films with cellphone and Web-based “alternate reality games” that enable players to explore the story and interact with characters after they’ve left the theater. Robert Greenwald, a Culver City-based documentarian, has raised hundreds of thousands of dollars online to support his left-leaning films and Internet videos on such topics as the mortgage crisis and the war in Afghanistan. READ MORE