Worth a Bookmark – YVYNYL

mark “poverty jetset” schoneveld is the man behind yvynyl, a cool music discovery blog. yvynyl is full of cool tracks, awesome photos, old album covers, and tips for musicians. And my personal fav is when schoneveld weighs in on interesting forward looking new biz models. If that weren’t enough – soon yvynl will expand to include original podcasts and live music videos. Definitely worth a bookmark and/or feed sub.

Building Storyworlds

I’m a big proponent of transmedia / cross-media storytelling. It’s something that’s changed the way I approach the stories that I tell. One company that’s been doing interesting work in the area is Fourth Wall Studios. Variety has an interview with its founders who’ve been behind such groundbreaking work as The Beast and I Love Bees.

Events, not ARGs: Interview with the founders of 4th Wall

“It’s a little bit video games, a little bit Internet, all 21st century storytelling.

That’s the idea of Fourth Wall, the interactive “event” company formed by three of the founders of 42 Entertainment, makers of Microsoft’s famous “I Love Bees” alternate reality game to promote “Halo.”

All of their projects so far have been marketing campaigns for films like “Eagle Eye” (above right) and “Watchmen” (below left) and the short-lived NBC TV show “Kings.”

But they’re aggressively looking to start producing their own original content and are starting to connect with partners for just that purpose.” Read More

RELATED: I spoke with Fourth Wall co-founder Elan Lee for an episode of WBP’s TCIBR


This Week in Startups

Caught the first episode of This Week in Startups. Broadcast / event type programming is evolving in some interesting ways. twitter is empowering a whole new type of back channel.

I love niche based programing and especially the kind that provides transparency into process. We do a lot of that over at WBP. If Jason Calacanis can bring in high caliber guests which I’m sure he will – then I’ill be watching.

CULTURE HACKER spring 2009

I’ve started writing a regular column for filmmaker magazine entitled Culture Hacker. The column just hit newsstands this past week.

I have to admit I’m a bit excited. As I stand waiting in an empty parking lot I feel as if I’m in a scene from All the President’s Men. Although I haven’t placed a red flag on a balcony, I have been granted entry to a world — one where music, films, games and books are free.

When Danny pulls up he seems like your average 20-year-old. Disheveled, self-aware and a tad bit paranoid. He’s excited to be interviewed but makes sure to remind me not to say anything to his parents in the event they come home.

Danny’s house sits at the end of a suburban cul-de-sac. His room is poorly lit. There is clutter. Piles of dirty laundry cover his floor, much of which appear to be t-shirts with logos. As he fires up his PC, there is an awkward silence as the system boots. His walls are adorned with posters of bands, scantily clothed women and beer. It strikes me that the analog things in Danny’s room were most likely purchased.

As I turn back he’s smiling and pointing to his computer screen. At first it appears to just be a product listing for Pirates of the Caribbean on Amazon. But as my eyes meet Danny’s tapping finger I see the words “download 4 free.” It looks like a mistake but Danny tells me with a sense of pride that I’m experiencing “Pirates of the Amazon,” which is an add-on for Firefox. Add-ons are simple scripts that enable the Firefox Web browser to extend its functionality. “Pirates of the Amazon” along with “IMDB Pirated,” which turns IMDB into a full-fledged torrent search engine of sorts, are two of the newer add-ons that are simplifying the discovery of torrents. – read more