Building Storyworlds

I’m a big proponent of transmedia / cross-media storytelling. It’s something that’s changed the way I approach the stories that I tell. One company that’s been doing interesting work in the area is Fourth Wall Studios. Variety has an interview with its founders who’ve been behind such groundbreaking work as The Beast and I Love Bees.

Events, not ARGs: Interview with the founders of 4th Wall

“It’s a little bit video games, a little bit Internet, all 21st century storytelling.

That’s the idea of Fourth Wall, the interactive “event” company formed by three of the founders of 42 Entertainment, makers of Microsoft’s famous “I Love Bees” alternate reality game to promote “Halo.”

All of their projects so far have been marketing campaigns for films like “Eagle Eye” (above right) and “Watchmen” (below left) and the short-lived NBC TV show “Kings.”

But they’re aggressively looking to start producing their own original content and are starting to connect with partners for just that purpose.” Read More

RELATED: I spoke with Fourth Wall co-founder Elan Lee for an episode of WBP’s TCIBR


This Week in Startups

Caught the first episode of This Week in Startups. Broadcast / event type programming is evolving in some interesting ways. twitter is empowering a whole new type of back channel.

I love niche based programing and especially the kind that provides transparency into process. We do a lot of that over at WBP. If Jason Calacanis can bring in high caliber guests which I’m sure he will – then I’ill be watching.