In the winter issue of Filmmaker Magazine, I talk about how data can be used to discover, curate and create stories. I’m fascinated by the concept of marring various real-time and social data to generate a type of “storystream.” A perfect example is “We Feel Fine,” which crawls the web looking for the phrases “I feel” and “I’m feeling.” But where We Feel Fine is a document of what is actually occurring online it represents more of a hybrid documentary then a “narrative.” In terms of narrative usage I’ll post later in more detail about some of things we’re developing around my newest transmedia / feature project HiM but for now I’d like to highlight another use of social data as a communication/story path for a game.


The recent release of a Sherlock Holmes’ version of TweetDeck represents an interesting usage of the streamreader. A streamreader similar to a feedreader is a way to aggregate your social feeds. The Sherlock Holmes skinned version of TweetDeck acts as a companion to the AQKA / Hide and Seek designed game 221b which leads players directly into the first scene of the film when it opens Christmas Day. The skinned TweetDeck is intended to be a simple way to keep up with updates and the conversation surrounding the game.

BOOK: Futuretainment


From the book’s site
Futuretainment is about the world transformed by consumer connectedness. Futuretainment is about the world transformed by consumer connectedness. It is an indispensable handbook for anyone wanting to understand the future of media and marketing, and explains what it will take for companies and brands to thrive in this challenging new environment. With a unique focus on the dynamic markets of Japan, China and Korea – Futuretainment tells the story of disruptive consumer innovation at the cutting edge of social media.

(hat tip Christy Dena)