Angry Birds appears to be unstoppable. Movies, cook books not to mention It’s the game I see most people playing on trains and plans. Now you can even play it in the real world.
I’m Here (2010) Spike Jonze
I’d missed out on seeing the short at Sundance but signed up to receive a ticket once it became available online. I received the following email tonight.
When I went to the site it mentioned that 3,785 tickets we’re available. Found myself wondering if limited viewing was due to tech limitations of the server or if it was a play on creating a demand based on scarcity. Either way it is an interesting way to release a short. It gave the feeling of something special in a connected world that’s become all about the “right now.” But at its core it was the story that carried the experience. Hats off to Jonez for making a heartfelt piece of branded content that took me some place and didn’t bother to shove a brand or a sale down my throat. I really hope that this type of branded content becomes the norm – subtle with art, craft and engaging storytelling.