I’ve just returned from Europe where I gave a keynote at EIFF as part of the Digital Frontier Program. There was much talk of transmedia storytelling in Europe.

I found this today:

Now that the franchise has replaced the blockbuster as Hollywood’s holy grail, a new tool has emerged to help those who want to extend film and TV properties across multiple platforms.

The tool — transmedia storytelling — is capable of performing such feats as the recent revival of the Batman franchise, which helped propel “The Dark Knight” to the second-highest box office numbers in history, after “Titanic.” READ MORE