Cards Against Humanity

Billed as a free party game for horrible people, Cards Against Humanity was released in 2011 after exceeding it’s initial kickstarter campaign by 300%. The free download “print it yourself” version or the paid physical card versions are available under a creative commons license. This past holiday season the Cards Against Humanity team experimented with a “pay what you want” pricing model. Last week they shared the results in an extensive infographic. The end result, $70,000 in profit which the team donated to wikipeadia.

Screen Shot 2012-12-25 at 2.02.45 PM


See the full breakdown of the “pay what you want” campaign.

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