I received a mention in a New York Times article entitled Talking About a Revolution (for a Digital Age) The article also references William Castle and the experiences he created around his work. Castle was an inspiration for some of the Cinema ARG experiences I did around my last film Head Trauma. DIY and the concept of transmedia were popular topics at Sundance this year and both have been popping up more and more in the press. Here’s a trailer from 1955 where Castle – always the showman – is plugging the experience around his newest film The Tingler.
