This past week I came across two filtering / aggregation projects which were both developed within internal lab divisions – one from url shortening service Bit.ly and the other from Google.
Bitly.tv takes the 2 billion plus links that flow through the service and filters them to find trending vids. Based upon Bit.ly’s own bitrank algorithm which measures popularity, persistence and velocity in an attempt to predict what could go viral. I would imagine Bit.ly is swimming in interesting trending data that can be monetized in a variety of ways. This marks the first of a number of filtering projects that the company plans to rollout.
Living Stories is a collaboration between Google, the New York Times, and the Washington Post. An experiment to rethink the presentation of the news in an online environment. The effort aggregates a collection of stories surrounding a topic, presents a nice timeline view and attempts to harness a community discussion around the newsworthy topics. It’s early yet but you could see this merging at some point with google reader. I’d love the ability to trace linkage and timelines between news stories.